Green Fern Events Produces Zero Waste Event for CleanTX

PanelCleanCloud5.13.15On May 13, 2015 Green Fern Events provided seamless event management support and zero waste services for CleanTX‘s first signature event of 2015, “CleanCloud: The Business Case for Green Data Centers”. Over 100 guests braved the rain to gather in the state-of-the-art Google Fiber venue in downtown Austin. The night kicked off with a networking reception “fueled” by beverages provided by Dripping Springs Vodka and Austin Beerworks, appetizers from The Peached Tortilla, and the Darin Layne Brazilian Jazz trio.

Band@googlefiberevent5.13.15Following the reception, Steve Hammond, Director of the Computational Science Center at the National Renewable Energy Laboratory, gave a keynote presentation. Steve provided valuable context for the event, highlighting the fact that data centers consume approximately 3% of all energy generated in the U.S.

NRELkeynoteCleanCloudEvent5.13.15After the keynote, Shalini Ramanathan, VP of Origination for RES Americas, moderated an all-star panel including: David Rocha (CLEAResult); Ty Schmitt (Dell); Ed Smeloff (SunPower); Todd Kiehn (Active Power); and Christiaan Best (Green Revolution Cooling).


CleanCloudPanel5.13.15 (1)It was a wonderful evening filled with great music, delicious food, quality networking and a high-profile panel discussion. But the icing on the cake for us is that Green Fern Events succeeded in producing a ZERO WASTE event for our client. Zero Waste  in the industry is considered 90% diversion or more from a landfill and we exceeded this by 7%. We did not have a whole lot of waste at the conclusion of the event, but that is because careful attention went into source reduction in the pre-planning stage as well.
Green Fern Events – Sustainable Event Strategy for CleanCloud

  • Venue Selection: Central downtown location
  • Transport: Safe walking or cycling distance to venue, mass transit availability
  • Source Reduction: Say no to SWAG! We purchased only what we needed for this event. Many items will be re-purposed for next CleanTX event and for example the banner will be used at ALL CleanTX events + partner events.
  • Water: Say NO to bottled water. We had no bottled water at this event.
  • Lighting: Google fiber uses LED lights
  • Food + Beverage: Used caterer that supports local farms. Also – menu selection had more vegetarian than meat option which is also better for the environment. I also chose all finger foods to eliminate waste from disposable forks/knives, etc.
  • BPI Certified Compostable Products: We used certified compostable plates, napkins and serverware for the event.
  • These products breakdown within two m
    onths at commercial composting facility.
  • Waste Management Plan (Organics Recycling + Single-Stream Recycling). GFE provided all the bins, signage and staffing for the event. Post-event your eco-warrior (aka Emily Kahn!)- hauled all the recycling (mainly glass + aluminum and some plastic) to Ecology Action and the food waste/compostables was taken to Organics by Gosh.